Asia OTT Services Market Size & Forecast 2026

According to Chrome DM, the growing OTT services Market in Asia owes its success largely to the rebounding economy coupled with an ever-growing population base. The same report presents the market share for Asia OTT services valued at 9.5 Billion USD, and is further estimated to have a projected consumer annual growth rate of ~17% by 2026.
In addition to being a massive economy thanks to the key dominant players like Japan, South Korea and Israel; Asia also houses the fast growing economies of India, China and Vietnam where the native inhabitants amount to more than 58% of the global population. This is a potential market brimming on the surface, where the media and telecom industries are out to sniff their own profit margins in this ever-growing consumer base.
According to the report, the major players dominating the Asia OTT services market are China, Japan, India, Korea and Indonesia. China accounts for the largest market share with a fast-growing middle class base. OTT will likely dominate the market in coming years where the smartphones remain the preferred mode for online consumption.
The report offers key insights into the current market scenario which comprises of market size, growth rate along with market drivers such as challenges, current trends, and opportunity areas. It also includes detailed information around the market segmentation and key competitors present in those segments.
Key market players, which are covered in the report include:
• Amazon Prime
• Netflix
• Disney
• Spotify
• Tencent Video
• iQiyi
• Youku
• Hotstar
• Setplex
• WarnerMedia
• Hulu
• Sony Pictures India
• Voot
• Jio
• Fim+
The report bifurcates OTT Services market in two ways:
• By Type, in which the report segments the market into Communication services, Media services and Application services
• By Platform, in which the reports cover share by Smartphones, Smart TVs, laptops, gaming consoles and others.