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What is the difference between Su and a traditional channel manager?
Su connects your PMS to OTAs while a channel manager connects the property to the OTAsA game-changer in hospitality distribution, Su is set to change everything you didn't quite fancy about your channel manager. By connecting your property management system (PMS) to OTAs directly via an API, it removes friction and makes your booking management a breeze.Let's look at a few key differences between Su and a traditional hotel channel manager.Su is a channel manager for PMS, Central Reservation System (CRS) or Vacation Rentals (VR). It connects these property management platforms (where you update rates and inventory) directly to OTAs, without needing to connect via any channel manager. A traditional hotel channel manager on the other links your property to every OTA.Su links the property management platforms to OTAs via an API connection, which is faster and much more reliable than a traditional hotel channel manager.The latter relies on properties enabling OTA connections from their channel manager, and the channel manager having a two-way connection with the property management system so rates and inventory can be managed in one place. If your PMS, CRS or VR connects with Su, your property does not need a traditional channel manager.Contact the Su team for a Free Demo Today.
Why is it important for a PMS to have its own channel manager?
For property managers getting to the bottom of the cause of the overbooking, the situation is often made worse by a triangle of blame game between the channel manager, property management system (PMS), an online travel agent (OTA). Each shifts the blame to the next technology. The truth is multiple technologies increase the risk of connection failures; even when the connections are of the highest quality."Su eliminates the friction of connectivity by becoming THE platform a property needs for its distribution," says David Visser, Product Manager for Su.A game-changer, Su makes your PMS, central reservation system (CRS), or Vacation Rental (VR) the one-stop-shop for all your distribution needs via simple API integration.Let's look at a few reasons why you should consider Su for your PMS, CRS, or VR?Your PMS, CRS, or VR becomes the one-stop-shop for all your distribution needs. Yes, you input the rate just once - in your PMS - that's it! Your PMS is the one source of truth, almost eliminating any chances of errors.One invoice to manage for a property as you fill their channel management needs.Frictionless distribution as every connection has a single ID, managed via a simple API.Real-time updates to OTAs.The channel management service may be provided by Su, but comes under the umbrella of your brand (without you needing to build a channel manager!)Easy to manage vacation rentals via Su. Full content API, property notifications, and real-time updates available.